Thursday May 1, 09.00 - 17.00
Godsbanen - Åbne Scene


How do you design and develop interactive media experiences that reach new audiences and create new branding opportunities with new ways of earning money in mind?


At the SPOT Interactive Conference in Aarhus May 1st 2014, we aim to find the answers to this question. We live in a world full of new and exciting technologies that change our media behaviour as we go. New interactive media formats gain ground and new possibilities to reach and engage our audiences have risen. This means, for instance that the storytellers of today need to learn how to cope with their extended remit: having a broader sphere of influence. They have to think beyond being simply artists and think more like designers in order to cope with designing for all the stages leading up to and away from their product.



At the SPOT Interactive Conference you will get to meet successful International and Danish media innovators, who will share their experiences and valuable insights on the above and give their perspectives on content marketing and audience engagement.


For whom

Digital content creators, people within advertising, communication and marketing, brand managers, innovation managers, developers and everybody interested in how you design and develop interactive media experiences and reach new audiences.



The spoken language at the conference is English and the programme consists of keynotes, a panel discussion and some short dynamic presentations inspired by Pecha Kucha. We will add more names to the program as we go along.



09.00 a.m.: Arrival, registration & breakfast
09.30 a.m.: Welcome & introduction

The consumers of tomorrow
09.45 am: ”Perform or perish! How digital is transforming…”
10.15 am: ”Re:Mix: Audience behaviour & fan culture”
10.45 am: Break
11.15 am: ”Passionate LEGO fans…”

New Nordic Interactive
11.45 am: Sneak Peek Interactive
12.45 pm: Lunch

Shake your moneymaker
1.45 pm: “From analogue to digital business models…”
2.15 pm: ”Creative Guy vs. Business Guy”
2.45 pm: Break

Fit for fight – handling the broader remit
3.15 pm: ”Handling the broader remit…”
3:45 pm: Panel Discussion: “Handling the broader remit…”

Out of the box interactive
4.15 pm: “The next big thing…”
4.45 pm: Wrap up, Paul Tyler
5.00 pm: The End… Let’s have a glass of wine!



Read about the speakers here



The SPOT Interactive Conference is part of the SPOT Festival 2014. Therefore the ticket for the SPOT Interactive Conference also gives you access to lots of good music and films at the SPOT Festival May 1-4.

Ticket price from April 11 until April 27: DKK 1245 + ticket fee

For this price you get a SPOT Interactive Conference ticket, a 4-day ticket for the Spot Festival (May 1-4) and also breakfast, lunch and afternoon coffee & cake during the conference on May 1st.



Aabne Scene, Godsbanen
Skovgaardsgade 3
8000 Aarhus C



The hashtag for SPOT Interactive is #SPOTinteractive.



The conference is on Facebook as well. You can sign up for the Facebook event here.



Shareplay together with the SPOT Festival and Internet Week Denmark organize the SPOT Interactive Conference.

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