“The next big thing: Understanding the new value framework from a user and brand point of view”

Thursday May 1, 4.15 pm – 4.45 pm – Aabne Scene, Godsbanen

This keynote by Agathe Guerrier will focus on identifying emerging and existing concepts that are currently reshaping the concept of commercial value: what are users still ready to pay (more) for, and how can brands find new areas for growth in the context of slower economies. Drawing from examples from the commercial world, the keynote will aim to bring to life new ways of making and earning money for brands, publishers and creators.

Agathe Guerrier

Agathe Guerrier is Strategy Director at BBH London and the Head of BBH Labs. She has worked with global brands for a decade in Paris and London. She is also a Vinyasa Yoga teacher and an occasional vegan.

Twitter: @agatheg