“Passionate LEGO fans – and how they came to impact The LEGO Groups Business”

Thursday May 1, 11.15 am – 11.45 am – Aabne Scene, Godsbanen

Co-Creation Manager at LEGO, Julie Broberg, will join us for a best practice talk around the passionate LEGO fans.

Questions to be answered in this session are:
– What is a LEGO fan?
– How did LEGO discover their fans?
– How does LEGO involve fans in business processes?
– Do’s & Don’ts for this
– Towards a value-creating eco-system

Julie Broberg

Julie Broberg is Co-Creation Manager with the LEGO Group, where she helps LEGO innovate cutting edge relationships and exciting new products together with their vast body of creative and enthusiastic fans (called AFOLs – or Adult Fans of LEGO). In another lifetime, she was a Fulbright Scholar and studied at the University of Chicago, Arizona State University and the University of Iowa.

Twitter: @julochka