Friday May 2, 15.30 - 16.15
Radisson - Lokale I

It is no secret that the music industry is a “superstar” economy, but it is further stressed by the fact that only 1 % of the rights on songs generates 77 % of the sales of music in the world market. A development additionally cemented by the digital progress. Mark Mulligan takes the trip to Aarhus to debate this exact conclusion from his recently published study containing the same title.

Mark Mulligan: MIDIA & Music Industry Blog (UK)

Presented by SPOT Music and Promus

 

Mark Mulligan is the co-founder of MIDiA Consulting. He is a media and tech-nology analyst, and a leading authority on the digital music market. Mark has been analysing the digital content markets for well over a decade, right from the days when paid content was little more than a theoretical concept. Mark maintains the industry leading Music Industry Blog.