Thursday May 1, 3.15 pm – 3.45 pm – Aabne Scene, Godsbanen
In this keynote Victor will be focusing on the evolution of storytelling in the digital age, as we’ve gone from short bursts of focused storytelling to longterm relationships with our audience that require many different types of stories. All kinds of storytellers need to learn how to broaden the scope of their craft and lengthen their attention span for their audience. Victor went from working as a screenwriter to being a digital marketer, and he is going to talk about the journey his storytelling took when he made this transition.
Victor Pineiro
As Strategy Director at Big Spaceship, Victor helps shape engagements for a number of clients including YouTube and Skittles, whose Facebook audience he helped grow from three million to 20 million with one of the highest engagement rates on the social network. Victor continues growing out Big Spaceship’s content and social media practice. Recent clients include YouTube/Google, Crayola, Chobani and Wrigley.
He is also the writer and producer of Second Skin, a documentary on virtual worlds which premiered on opening night of SXSW to rave reviews, broke audience records at a number of film festivals, was named number 4 Documentary of 2008 by Ain’t It Cool News, a Best Movie of the Decade by Film School Rejects, won Best Documentary at ACE Fest in NYC, and was distributed internationally by Liberation Entertainment in Summer 2009. It had a theatrical run in multiple cities throughout the summer, and was the most watched movie on Hulu for the month of August 2009.
Victor was recently ranked #14 on Business Insider’s 30 Most Creative People In Social Media Marketing. He has written articles for Ad Age, Fast Company, Psychology Today, BoingBoing, Vice Magazine and Mashable.
Twitter: @victorpineiro
