Thursday May 1, 2.15 pm – 2.45 pm – Aabne Scene, Godsbanen

When creativity meets business we are faced with either a raging conflict, dead silence or in very rare instances something purely magical, something greater than the sums of its parts. For most people business and creativity are on two different ends of the specter.  They do not see eye to eye and have neither will nor desire to communicate. But it shouldn’t be like that. In this presentation Steen and Gerry will take you on a journey through the issues to share some of the “secret” ingredients which make magic rather than dead and conflict and share some of the many reasons why business and creativity goes so well hand in hand for the benefit of both parties.

 

Speakers

Steen Rasmussen is Director of Innovation with IIH Nordic and a distinguished thought leader in the field of digital analytics. Nominated as Digital Analytics Practitioner of the Year by the Digital Analytics Association (DAA) in 2014, he has made significant contributions to the results and business side of the digital industry.

He is frequently called upon to speak at conferences around the world from Silicon Valley to Budapest on digital business & strategy and is an often-quoted media contributor on the topic of digital intelligence and analysis. As a trained board member he understands where digital fits into the bigger picture when it comes to business.

Twitter: @Strasm

 

Gerard Whelan is an award winning graphic designer and art director working within the realm of print and digital media where he works with both national and international clients. As an internationally known designer he has had his work published in over 15 international design and art direction books and magazines including Computer Arts and Logo Lounge. He has also had work featured on many of the world’s top creative blogs including Creative Review, ffffound and the Dieline.

A former lecturer in the college of Marketing and Design in Dublin Gerry has given talks both nationally and internationally on creativity, art direction and design. He focuses on producing creatively challenging work that delivers results to stakeholders.

Twitter: @brandcentral1