Friday May 2, 10.00 - 13.00
Godsbanen - Perron 2

- a crash course in understanding, unpacking and applying consumer trends.

At this workshop, Henry Mason and David Mattin from will explore the EPHEMERAL mega-trend. This looks at how consumers’ perceptions of time is changing, and how ‘time’ is evolving as an axis of innovation in 2014. They will unpack how attention spans that are approaching zero are converging with an online space that is weaving itself through all aspects of lived experience, destabilising ideas of permanence and transience, memory and forgetting.

The takeaway? Participants will come to understand consumers’ new time frames, and how to cater both to those who revel in the new possibilities created by transient and fleeting forms of digital communication, and to those who seek to build digital time capsules in order to record, store and reflect upon their experiences.

Let consumer trends supercharge your campaigns, innovations and digital creations – today!


For whom

Digital content creators, people within advertising, communication and marketing, brand managers, innovation managers, developers and everybody interested in how you design and develop interactive media experiences and reach new audiences.


Workshop leaders

Henry Mason is Managing Director at and a sought-after keynote speaker who delivers engaging, interactive and intensely practical sessions that show organizations how to both understand changes in consumer behavior and how to seize the subsequent innovation opportunities. Henry has given keynote presentations and workshops in more than 20 countries across 6 continents and is an accomplished trend watcher, consumer analyst, and presenter. He holds a first class degree in Politics & International Relations from the University of Nottingham, and has been fascinated for many years with understanding change, whether in society, business, or politics.

Twitter: @trendwatching


David Mattin is head of Trends & Insights at and has over 12 years experience in writing and speaking about technological, social and cultural change. After graduating with a first class degree in History from the University of Cambridge, David’s career began at the features desk of The Times, where he wrote on lifestyle, culture and business. Since then, his business, innovation and trends journalism has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. An experienced broadcaster, David also has written and presented current affairs documentaries for BBC Radio 4. In addition, David has consulted on consumer insight and innovation for brands ranging from BMW to Ray-Ban to Johnnie Walker. Today David is responsible for trend thinking across free and Premium content at

Twitter: @DMattin



Perron 2, Godsbanen
Skovgaardsgade 3
8000 Aarhus C



This workshop is free of charge. Register here



Shareplay together with the SPOT Festival and Internet Week Denmark organize this SPOT Interactive Workshop.

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