SPOT Interactive workshop: Brands & Agencies – how to survive the extended scope

With an ever-expanding universe of content creation, platforms and consumption ad agencies today face an ever-changing environment with new business models and ways to handle the job at hand. There is an extended remit that has to be taken into consideration and how to survive the landscape of tomorrow has never been more important. At this workshop Cliff Fluet will guide ad agencies on the new world of brand content, talent curation, discovery and data.

Some of the key subjects to be touched during this workshop are:

• How will ad agencies survive as curators of third party content?
• Brands are demanding more and more insight and accountability regarding data – how is this achieved?
• With their own fees under pressure, how can they move from ‘selling’ their best ideas to become IP owners and licensors of rights and formats like other producers.

For whom

Advertisers, brand managers, ad agency peeps and the like

Workshop leader

After more than a decade as in-house counsel in the music and broadcast industry, Cliff Fluet joined Lewis Silkin LLP as partner in April 2006. Heading the Media & Entertainment group within the firm’s Media, Brands & Technology team, he now acts for some of the world’s largest names in mobile, brands, recorded music, live music, radio, audio-visual production and online. The Media & Entertainment Group is ranked in the “Legal 500” and “Chambers” and Cliff is ranked as a ‘leading individual’ in both directories. Cliff is also a director of “Eleven”, a business advisory company working with disruptive business models in the world of digital media, film and sport.

Cliff specialises in working with clients whom are embracing content-based entertainment for the first time such as FMCG and lifestyle brand owners, advertising agencies, digital agencies, investment funds and financial institutions. He has a passion for working on innovative new business models, advertiser-funded programming and in the monetisation of format rights.

Twitter: @Fflic

Where

Vogn 2, Godsbanen
Skovgaardsgade 3
8000 Aarhus C

Registration

This workshop is free of charge. Register here

Organizers

Shareplay together with the SPOT Festival and Internet Week Denmark organize this SPOT Interactive Workshop.