SPOT Interactive workshop: COPE – Great content deserves great reach

Fantastic content and a creative content marketing strategy is not enough. Studies show that around 90 % of the population are shuffling between platforms, when they consume content, are about to buy something or complete an action online. As a content creator you therefore have to accept, that you do not have control of, where, how and in what context the consumers access and use your content.

At this workshop Kristoffer Okkels will introduce the COPE model and demonstrate, how International and Danish artists, media and companies are shaping their content after the distribution model that goes by the name “Create Once, Publish Everywhere”, so that it works in many contexts at many devices.

For whom

Editors, journalists, planners, brand managers and content marketing specialists, etc.

Workshop leader

Kristoffer Okkels is a digital business developer at the biggest Nordic digital agency, Creuna, where he is dealing with strategy and concept decvelopment on the basis of a broad technological knowledge and a deep business insight. Earlier on Kristoffer was the Digital Head of Datagraf Communications and also he has been a business developer at Innovation Lab.

Where

Perron 2, Godsbanen
Skovgaardsgade 3
8000 Aarhus C

Registration

This workshop is free of charge. Register here

Organizers

Shareplay together with the SPOT Festival, Internet Week Denmark and Creuna organize this SPOT Interactive Workshop.