SPOT Interactive Conference presents Victor Pineiro from Big Spaceship in New York. A gifted man with many talents, that was recently ranked number 14 on Business Insider’s 30 Most Creative People In Social Media Marketing.
As Strategy Director at Big Spaceship, Victor Pineiro helps shape engagements for a number of clients including YouTube and Skittles, whose Facebook audience he helped grow from three million to 20 million with one of the highest engagement rates on the social network. Victor continues growing out Big Spaceship’s content and social media practice. Recent clients include YouTube/Google, Crayola, Chobani and Wrigley.
He is also the writer and producer of Second Skin, a documentary on virtual worlds which premiered on opening night of SXSW to rave reviews, broke audience records at a number of film festivals, was named number 4 Documentary of 2008 by Ain’t It Cool News, a Best Movie of the Decade by Film School Rejects, won Best Documentary at ACE Fest in NYC, and was distributed internationally by Liberation Entertainment in Summer 2009. It had a theatrical run in multiple cities throughout the summer, and was the most watched movie on Hulu for the month of August 2009.
And last but not least Victor has written articles for Ad Age, Fast Company, Psychology Today, BoingBoing, Vice Magazine and Mashable. We asked Victor a couple of questions about SPOT Festival and his keynote at the SPOT Interactive Conference.
What will your keynote speech at the SPOT Interactive Conference be about? And why is this important?
– I will be focusing on the evolution of storytelling in the digital age, as we’ve gone from short bursts of focused storytelling to longterm relationships with our audience that require many different types of stories. All kinds of storytellers need to learn how to broaden the scope of their craft and lengthen their attention span for their audience. I went from working as a screenwriter to being a digital marketer, and am going to talk about the journey my storytelling took when I made the transition. I think this is important to explore because it is a major paradigm shift for many marketers and entrepreneurs, and we need to learn to embrace the change and adapt our approach.
In your opinion how does it make sense to bring together people from within Music, Film and Interactive at the same festival?
– Music, Film and Interactive are no longer in silos – they all exist primarily in the digital space for our audience, where interactive experiences brush shoulders with music and film. It’s good to bring musicians, filmmakers and interactive folks together because we have all become storytellers in different media – and we should share our knowledge and experiences to strengthen our overall storytelling abilities.
Experience Victor Pineiro at the SPOT Interactive Conference May 1 from 9 am to 5 pm
